Revenue Generation, TBO PLUS, TBO Academy And Supplier Marketing
In this session, we learn how Supply can generate additional value through supplier marketing, Preferred Partner participation, TBO+, TBO Academy, co-funded campaigns, destination promotion, training, and commercial visibility. We understand how to build monetizable supplier propositions, structure campaign benefits, measure ROI, and align marketing activity with sales conversion and hotel production. The session positions supplier marketing and education as strategic revenue streams that strengthen both supplier engagement and customer demand.