Become a Michelin Dining Trails Expert
Michelin dining trails often generate significantly higher margins than standard luxury food trips because they allow agents to package multiple premium experiences together. The restaurant isn't the product. The way you frame it, price it, and sequence it is.
This course rebuilds that approach: how to spot which clients in your book are real Michelin-trail buyers, how to position the trail as a signature experience instead of a restaurant add-on, how to pace an itinerary so it doesn't collapse under its own ambition, and how to price it so your margin grows with every booking.
By the end of this course, you will be able to:
- Identify your real Michelin-trail buyers — and who to never pitch
- Position the trail as a premium experience, not a restaurant add-on
- Build itineraries that balance dining, pacing, and logistics
- Price, package, and upsell to protect and grow your margin