Global Travel Industry, Market Context And TBO Group
In this session, we learn how the global travel industry is structured and how value moves between travelers, travel advisors, hotels, airlines, wholesalers, bedbanks, OTAs, DMCs, and technology platforms. We understand the role of TBO Group and its brands within this ecosystem, the differences between B2B and B2C distribution, and the main forces shaping travel demand across the Americas and global markets. The session establishes the strategic context required to understand every subsequent commercial, sourcing, and technology topic in the Academy.