Executive Financial Management for Hospitality Distribution
In this session, we learn how revenue, gross margin, contribution margin, EBITDA, cash flow, ROI, pricing, and capital allocation are connected. We evaluate commercial initiatives through financial business cases, understand investment metrics, identify revenue quality and margin drivers, and apply pricing and governance frameworks that protect sustainable profitability. The session develops the financial literacy required for commercial leaders to allocate resources responsibly and create long-term enterprise value.