Distribution Technology, Connectivity Ecosystem And API Strategy
In this session, we learn how PMS, CRS, Channel managers, distribution switches, APIs, mapping engines, and content governance work together to power hotel distribution. We compare static, push, pull, XML, REST, and two-way connectivity models and evaluate technology partners through commercial, operational, and strategic criteria. The session demonstrates how connectivity, automation, content quality, and API prioritization support faster onboarding, higher Direct Share, booking accuracy, scalability, and future AI-Enabled distribution.