Distribution Models, API Ecosystem And B2A Retail
In this session, we learn how hospitality inventory is distributed through B2A portals, APIs, wholesalers, white labels, brokers, and direct connectivity. We differentiate the commercial and operational logic of TBO.com, Classic Vacations, Jumbonline, and Bookabed, and understand how each model creates value for different customer segments. The session also explains the importance of real-time connectivity, scalability, automation, and customer experience when selecting the right distribution model for each product and market.