Content and Mapping on B2B portals and API Channels
In this session, we learn how to convert supplier opportunities into structured account plans with clear objectives, owners, timelines, KPIs, and governance. We identify growth levers across revenue, Direct Share, connectivity, marketing, product quality, and executive relationships, and learn how to manage opportunity pipelines across brands and markets. The session strengthens the discipline required to move from isolated negotiations to coordinated, measurable, and repeatable commercial execution.