Competitiveness, Pricing, Margin And FX
In this session, we learn how rates move from supplier cost to final selling price and how markups, commissions, taxes, payment costs, foreign exchange, buffers, and commercial rules influence competitiveness and profitability. We develop the ability to compare net-to-net pricing, identify margin leakage, understand rate disparities, and evaluate direct inventory against third-party supply. The session reinforces that pricing is not a simple percentage calculation but a strategic discipline connecting customer value, market position, risk, and EBITDA.