Singapore as a MICE destination
Singapore has a strong track record as a leading BTMICE (Business Travel & Meetings, Incentive Travel, Conventions & Exhibitions) destination as it has both the hardware and software to drive the industry. BTMICE visitors to Singapore have a higher tourism yield and is one of the key segments that contributes significantly to the overall visitor arrivals to Singapore.
BTMICE travellers find Singapore very accessible to complement their business travel objectives with the multitude of diverse leisure offerings. This is further boosted by the year round calendar of world-class conventions and exhibitions which enables Singapore to deliver innovative solutions for the transfer of knowledge, ideas and connections to drive new possibilities for the BTMICE sector in Singapore.
India is one of the top BTMICE source markets for Singapore, particularly for Meeting & Incentive travel. In recent years, with the successful growth of Singapore as a major regional cruise hub in Asia, M&I groups from India have found combining cruising with their land program in Singapore to be very attractive which offers a differentiated experience, especially for large corporate groups.
DO YOU KNOW?
Singapore is ranked the Top Meeting City for Asia Pacific for 18 consecutive years (ICCA Global Rankings 2019)
STB India regional offices have dedicated staff whom you can reach out to for any assistance you need to help you plan your client’s BTMICE travel to Singapore.
For North & East India - Danzel_Walter@stb.gov.sg, +91 11 45810088
For South & West India - Maishaa_Mukadam@stb.gov.sg, +91 22 6608 3217 and Salini_Priya@stb.gov.sg
In this Module you will learn:
- Why Singapore is a top MICE destination
- Top reasons to choose Singapore
- MICE product offerings and services
- MICE support and schemes
Please visit Visit Singapore MICE website
to know more in detail.