Low Cost: Compared to all other advertising platforms, Facebook ads have the lowest cost per 1,000 impressions (CPM). With a specific purpose in your mind to grow your business, you can choose the right ad type to quantify your goals.
Highly Targeted Audience: Facebook processes the information entered by users in their profile and the content they engage with. On the basis of this information, the users are categorised as per their location, age, gender, hobbies and topics interested in allowing us to target highly filtered audience.
Low Organic Reach: Your content will not be seen until you pay for it as the concept of SEO that works in Google, doesn’t work on Facebook. People on Facebook are following more and more pages every day, and as a result, they are bombarded with a wide variety of content, and it is difficult for your content to outshine others without paying for Facebook ads.
Paying for Non-Revenue-Generating Content: Facebook is more of an information sharing platform that generates leads. Therefore, brands need to focus more on information sharing then driving users to fill a form or make a purchase. Despite this, brands should understand that this con is a pro in disguise because eventually the content will turn their Likes into Fans and they can drive sales without any pay in the near future.