Virgin Voyages reported a 30% rise in UK revenue during the wave sales period, fueled by a 40% increase in longer itinerary bookings. Globally, revenue surged 45% year-on-year, with longer sailings (8-14 nights) up 50%. CEO Nirmal Saverimuttu credited travel advisors and strong brand momentum for the success. Now in its fourth year, Virgin Voyages sees high repeat bookings (up to 60%) and growing new-to-cruise customers. Its nontraditional marketing strategy also drove a 200% increase in ChatGPT brand searches in Q1.
Virgin Voyages reports 30% upturn in UK wave sales
Published On :
March 30, 2025
March 30, 2025
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com