1. Package Structure (What to Include)
• Build packages beyond just flights & hotels—add experiences to increase value and margins.
• Include transfers, key attractions, guided tours, and activities.
• Core inclusions incude flights/train, private transfers, 3–5 nights stay, Tiger Hill sunrise, Toy Train ride, tea estate visit, local sightseeing, and travel insurance.
2. Costing Approach
• Total package cost depends on travel dates, hotel category, and booking window.
• Always add a small buffer to manage fluctuations.
• Apply margin strategically to arrive at the final selling price.
• Re-check live rates before confirming bookings.
3. Three-Tier Pricing Strategy
• Always present 3 options to clients:
⇒ Value: Budget stay, shared transfers, limited inclusions.
⇒ Recommended: 3-star stay, private transfers, key experiences included. (Most popular)
⇒ Premium: Luxury stay, all private services, curated experiences.
• Mid-tier works best when positioned between budget and premium.
4. Seasonal Pricing Strategy
• Peak (Apr–Jun): Higher demand—price at a premium and book early.
• Monsoon (Jul–Sep): Lower demand—offer value deals and promotions.
• Post-Monsoon (Oct–Nov): Balanced pricing—strong selling window.
• Festive/Winter (Dec): Short price spikes—plan in advance.
• Off-Season (Jan–Mar): Lowest rates—position as budget or snow experience.
5. Key Buyer Segments
• Families: Sell upgraded, hassle-free experiences.
• Honeymooners: Focus on romance, views, and unique stays.
• Corporate Groups: Highlight premium stays and curated activities.
• Adventure Travelers: Push treks, rafting, and biking experiences.
• Culture & Tea Enthusiasts: Offer immersive, premium add-ons.
• Senior Travelers: Focus on comfort, accessibility, and relaxed pacing.