Zeal Hotels has appointed James Ferdinando as Lead for Sustainable Development, reinforcing its commitment to eco-friendly growth across the UK. Ferdinando previously led sustainability at RED Construction and helped develop the net-zero voco Zeal Exeter Science Park hotel. Zeal is also part of the UK Net Zero Carbon Buildings Standard pilot, aiming to exceed environmental benchmarks. The move positions Zeal as a leader in sustainable hospitality and green building innovation.