Yucatán has launched 22 global tourism campaigns in partnership with major operators like Expedia, TUI, and Lastminute to attract millions of international visitors in 2025. Backed by a 1-to-1 cooperative investment model, the initiative spans over 180 markets across the Americas, Europe, and Asia. Promoting Yucatán’s Mayan heritage, beaches, and cuisine, the campaigns aim to boost the region’s global visibility and strengthen its tourism economy sustainably.