WTTC has appointed Andrea Grisdale, CEO of IC Bellagio, as Vice Chair of its Together in Travel initiative, alongside 13 founding partners. This program supports SMEs in the travel sector by providing access to global markets, training, digital tools, and sustainable business frameworks. WTTC President Julia Simpson emphasized SMEs’ vital role in tourism, while Grisdale highlighted the initiative’s focus on resilience and inclusivity. Key industry leaders, including Accor, Hilton, and Microsoft, are backing this transformative effort to drive long-term sector growth.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com