The World Travel & Tourism Council (WTTC) has named Andrea Grisdale, Founder & CEO of IC Bellagio, as Vice Chair of its new initiative, Together in Travel. This program, supported by 13 founding partners, aims to empower small and medium enterprises (SMEs) in the global travel industry through access to markets, training, digital tools, and sustainability frameworks. Leaders from Virtuoso, Hilton, Microsoft, and more are collaborating to foster inclusivity, innovation, and resilience, ensuring long-term growth for SMEs in travel and tourism.