Cuba’s tourism industry is rebounding strongly in 2025, driven by hotel upgrades and a sharp rise in Canadian visitors. The country welcomed over 50,000 travelers last month, a 112% increase year-on-year, reflecting renewed confidence in Cuba as a destination. Renovated hotels, improved services, and stronger partnerships with international operators are boosting appeal. With Canadians leading the surge, Cuba is positioning itself for continued growth into the winter season and beyond.