IHG’s voco Amritsar strengthened Punjab’s upscale hospitality sector with modern airport-side stays designed for business, leisure, wedding, and spiritual travellers. Located near Sri Guru Ram Dass Jee International Airport, the 139-room hotel introduced premium dining, wellness facilities, event venues, and contemporary guest experiences. Strategic leadership appointments and expanding MICE opportunities positioned voco Amritsar as a growing hospitality hub in North India significantly.