VIVA Cruises is strengthening its presence in India through a new partnership with Discover the World, aiming to introduce more Indian travelers to premium European river cruising. The company sees India as a key growth market as demand rises for immersive and experience-led holidays. With all-inclusive sailings, city-centre docking, curated excursions, and the upcoming VIVA Boutique concept, VIVA Cruises is positioning river cruising as a luxurious and convenient way to explore multiple European destinations in a single journey.