Malaysia has officially unveiled its Visit Malaysia 2026 (VM2026) plans at Vakantiebeurs 2026 in Utrecht, one of the Benelux region’s largest tourism fairs. Tourism Malaysia showcased a comprehensive calendar of events highlighting culture, nature, gastronomy, and heritage experiences across the country. The Malaysia Pavilion featured live cooking by Chef Norman Musa, traditional performances, and destination showcases spanning Kuala Lumpur, Borneo, Cameron Highlands, Taman Negara, and Melaka. The initiative aims to strengthen European arrivals, especially from the Netherlands, and position Malaysia as a diverse, year-round global tourism destination.