Virgin Atlantic and Joby Aviation have partnered to develop air taxi services in the U.K., expanding on Delta’s 2022 investment in Joby for airport transportation. Initial plans include short-range flights from Virgin Atlantic’s hubs at Heathrow and Manchester, with routes like Heathrow to Canary Wharf in eight minutes. Pricing is expected to be similar to premium ground ridesharing. While no launch date has been announced, the partnership aims to revolutionize regional travel with efficient, electric air mobility.