Dubai Tourism has launched its new campaign, ‘Dubai, Ready for a Surprise’, featuring Virat Kohli and Anushka Sharma. The film showcases the couple exploring Dubai’s hidden gems, cultural experiences, and thrilling adventures, offering a fresh perspective of the city. Their personal connection adds authenticity, encouraging Indian travelers to rediscover Dubai in exciting ways. The campaign reflects Dubai’s evolving appeal as a destination for both first-time and returning visitors.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com