Vietnam welcomed 7.94 million international visitors by July 2025, marking a 35.7% year-on-year growth, led by strong arrivals from South Korea and European markets. Expanded visa exemptions, targeted marketing campaigns, and improved travel connectivity fueled the surge. New policies launching in August will grant 45-day visa-free entry to 12 European nations, aiming to sustain momentum and solidify Vietnam’s standing as one of Southeast Asia’s fastest-growing travel destinations.