Vietnam has set an ambitious goal of welcoming 25 million international visitors in 2025. Achieving this target will require significant efforts, including boosting airline capacity, expanding visa exemptions, and investing in digital marketing campaigns. Tourism leaders stress the importance of adapting products to modern travelers’ needs and focusing on both short-haul and long-haul markets. While challenging, with collaboration and strategic initiatives, Vietnam’s tourism sector sees this target as achievable.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com