Vietnam Airlines has partnered with Korea Agro-Fisheries & Food Trade Corporation to introduce Korean cuisine across Southeast Asia. The initiative, formalized through an MoU, enhances in-flight dining with authentic K-food dishes and beverages, including bibimbap and ginseng tea. With in-flight ads, lounge tastings, and menu expansions, the collaboration promotes cultural exchange and expands K-food exports. The partnership reflects a growing global appetite for Korean cuisine and culinary tourism experiences.