At ITM 2025 in Antananarivo, the UAE, Seychelles, Madagascar, Réunion, Mauritius, Comoros, Mayotte, and Morocco launched the Vanilla Islands Travel Card—ushering in a new era of regional tourism cooperation. This initiative promotes multi-island travel with exclusive discounts and unified branding. Backed by enhanced air routes and high-level engagement, the alliance aims to position the Indian Ocean as a globally competitive, sustainable, and integrated tourism destination.