Uttar Pradesh topped India’s domestic tourism charts in 2024–25 with 65 crore visitors, led by strong arrivals from Andhra Pradesh. Thailand, South Korea, and Myanmar drove international footfall. Strategic tech integration like facial recognition and AI for tourist tracking was discussed at a Lucknow tourism meeting. With high tourist spending and cultural icons like the Taj Mahal and Varanasi, tourism is pivotal to the state’s $1 trillion economic ambition.