Uttar Pradesh Tourism has launched the “Heritage Through My Lens” campaign to mark World Heritage Week 2026, encouraging travellers and content creators to showcase the state’s rich cultural legacy. The initiative highlights iconic destinations across Agra, Varanasi, Lucknow, and Mathura, promoting awareness of Uttar Pradesh’s Mughal, Buddhist, and Hindu heritage while boosting cultural tourism across the state.
Uttar Pradesh launches heritage campaign for World Heritage Week 2026

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com