The USTOA’s Sustainability is Responsibility (SIR) Summit in Valencia, Spain, focused on advancing sustainable tourism through cross-sector collaboration. Attendees discussed environmental challenges, societal well-being, and public-private partnerships. The event featured workshops, a “Sustainable Solutions Hackathon,” and tours showcasing Valencia’s sustainability efforts. The 2026 SIR Summit will be hosted in Jordan, highlighting the country’s commitment to sustainability in tourism.
USTOA Summit Champions Sustainable Tourism Collaboration

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com