UN Tourism and Lithuania’s Ministry of Economy and Innovation have partnered to boost digital transformation, innovation, and investment in tourism from 2025-2027. The collaboration will enhance governance, destination management, workforce development, and sustainable tourism investments. UN Tourism Secretary-General Zurab Pololikashvili praised Lithuania’s leadership in innovation and inclusivity, highlighting its role in global tourism growth and post-pandemic recovery.
UN Tourism, Lithuania partner to boost innovation and visibility

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com