UK visitor numbers to the US rose 5% year-on-year in early 2025, with 515,700 travelers in January and February. Despite challenges like exchange rates and tariffs, leisure demand remains strong, making up 85% of UK travel to the US. Brand USA’s training programs saw 11,000 badges completed, reflecting strong agent engagement. 60 UK & Irish agents will join Brand USA’s MegaFam from May 11-19, exploring six US itineraries before a Philadelphia finale.
UK visitor numbers to US grow 5% in first two months of year

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com