International visitors spend in the UAE is set to hit a record AED228.5bn in 2025—37% above pre-pandemic levels—according to the WTTC. Tourism will contribute 13% to GDP and support over 925,000 jobs. Domestic spend is also projected to reach a record AED60bn. These figures reflect the UAE’s success in tourism innovation, infrastructure, and strategic initiatives like the Tourism Strategy 2031 and National Tourism Charter.