A Sabre study found that 27 percent of travel executives are accelerating AI and technology investment, while 41 percent are protecting existing roadmaps. Workforce tools, automation and cost reduction are leading priorities. The findings show travel companies continuing technology modernisation despite economic and geopolitical uncertainty, with 66 percent of executives expressing confidence about the next 12 months and focusing on efficiency and profitability.
Travel Companies Continue Investing In AI Technology

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com