Tourism New Zealand, in partnership with mana whenua, Warner Bros., and Mojang Studios, has launched Aotearoa as the first fully playable destination in Minecraft, coinciding with A Minecraft Movie. The free Aotearoa New Zealand DLC features six iconic locations, blending gaming, culture, and tourism. This initiative, expected to generate $50M in visitor spend, offers virtual experiences like waka paddling and stargazing, encouraging real-world visits. Tourism New Zealand will promote Minecraft-themed itineraries and market activations alongside the film’s April release.