Tourism Ireland has launched its St Patrick’s Week promotions, drawing 100,000+ overseas visitors and boosting holiday interest. A new video, featuring a haunting cover of Breathless by The Corrs, showcases Ireland’s beauty. Iconic landmarks worldwide, including Niagara Falls and the Empire State Building, will light up green. Global media coverage, a BBC documentary, and international festivals will spotlight Irish culture, while marketing campaigns drive tourism. CEO Alice Mansergh emphasizes St Patrick’s Week as a key moment to inspire future travel to Ireland.