In 2024, Portugal welcomed a record 557,647 Irish visitors—a 6.3% increase—with bednights up 5% and revenue at €1.19bn (+8.6% YoY). Lesser-known regions like the Azores (+18.3%), Alentejo (+14.9%), and Porto & North (+12.7%) saw strong growth. Although Madeira experienced an 18.3% drop due to reduced air capacity, future plans include increased flights from Cork and expanded connectivity, supporting sustainable tourism and year-round travel, as highlighted by Visit Portugal – Ireland.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com