Tourism Fiji CEO Dr. Paresh Pant held talanoa consultations with Vanua Levu and Taveuni operators in Labasa, Savusavu, and Taveuni, including traditional leaders Ratu Jone Maivalili, Sepesa Tavanavanua, and Ratu Jope Tuitoga. Discussions focused on sustainable tourism, nature-based experiences, wellness retreats, and adventure travel. The Fiji Matai 3.0 program will train international travel agents on Northern products. Operators praised authenticity, gastronomy, and sustainability focus. Insights will shape Tourism Fiji’s 2025 marketing strategy, emphasizing community-driven tourism and traditional vanua partnerships.
Tourism Fiji Strengthens Vanua Levu and Taveuni Strategy

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com