Fiji has launched “Loloma Hour,” a groundbreaking initiative inviting tourists to dedicate one hour to environmental or community service. Rooted in the Fijian spirit of love and generosity, activities include coral planting, cultural storytelling, and mangrove restoration. Spearheaded by Tourism Fiji, this program unites resorts and tour operators to offer purpose-driven experiences, reinforcing Fiji’s leadership in sustainable tourism and inspiring travelers to give back during their stay.