Thailand’s tourism sector surpassed expectations in 2025, welcoming over 20 million visitors and generating 937.6 billion baht in revenue. Key markets such as Malaysia, Japan, India, and South Korea significantly contributed to this surge. Government initiatives like the “Amazing Thailand Grand Tourism and Sports Year” campaign and streamlined travel processes have boosted arrivals. Thailand is on track for continued growth, solidifying its position as a top global travel destination.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com