Thailand’s Tourism Authority (TAT) won two prestigious World Tourism Awards in 2025 for outstanding AI and digital marketing innovations. The TAT-AI system delivers personalized travel insights, enhancing visitor experiences, while the “Half-Half Thai Travel” campaign successfully boosted domestic tourism and the local economy. These achievements highlight Thailand’s leadership in Smart Tourism, promising even more convenient, tech-driven, and sustainable travel for millions of visitors.
Thailand’s tourism authority wins two global awards for AI innovation.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com