Thailand is spearheading a regional tourism revival with the launch of Tourism in Focus, a new monthly publication by PATA. Aimed at policymakers and industry professionals, the initiative delivers timely, data-driven insights into evolving travel trends across Asia-Pacific. Covering topics from experiential tourism to wellness travel, the series emphasizes sustainable, experience-rich tourism. With Thailand at the helm, the project supports smarter decisions and future-ready strategies in a shifting tourism landscape.