Thailand launches a major domestic tourism boost on July 1, 2025, offering up to 3,000 Baht per night in hotel subsidies through the “Tiew Thai Kon La Krueng” program. With over 34,000 tourism businesses enrolled and 500,000 travel entitlements available, the initiative aims to revive local economies, encourage weekday travel, and benefit SMEs. The program promotes nationwide exploration while supporting sustainable recovery in Thailand’s tourism sector.