Facing a 22% drop in short-haul bookings, Thailand’s Tourism Authority has unveiled a 750-million-baht stimulus plan to attract visitors, especially from China and India. While long-haul markets show resilience, geopolitical tensions and economic slowdowns have impacted regional travel. The “Summer Blast” campaign aims to subsidize airlines and tour operators, helping Thailand reach its 2025 target of 28.2 million foreign arrivals despite turbulent market conditions and shifting travel trends.