Taiwan Tourism Administration has launched a six-month promotion combining a nationwide lottery and a new Star-Rated Living guidebook to strengthen quality tourism and sustainable growth. The campaign highlights 161 star-rated hotels across Taiwan, encouraging travellers to stay in certified accommodations while exploring regions at a slower pace. Visitors can participate by creating digital postcards and registering hotel stays for prize draws. The initiative reflects Taiwan’s shift toward comfort-led, responsible tourism that benefits local communities and long-term destination planning.