Saudi Travel Market (STM) 2025, held in Riyadh, showcased Saudi Arabia’s rise as a global tourism hub, drawing 185 exhibitors, 35 pavilions, and 15,000 visitors. The event fostered partnerships, industry insights, and discussions on sustainability, innovation, and digital transformation. CEO Mohammed Alharbi emphasized STM’s role in driving economic growth and global collaborations. Looking ahead, STM will introduce new initiatives, including dedicated travel sectors, expanded forums, and a major conference. The event remains a key platform for shaping the future of travel in Saudi Arabia.