Starwood Hotels marks its 10th anniversary with a bold rebrand, reviving its iconic name under Barry Sternlicht’s leadership. With over 40 properties in development across four continents, the company expands its 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands, emphasizing sustainability, innovation, and luxury. Upcoming openings in Tokyo, Melbourne, Copenhagen, and Riyadh reinforce its global presence. Starwood remains committed to eco-conscious hospitality, culinary excellence, and holistic wellness, shaping the future of travel while honoring its rich legacy of disruption and excellence.