Russia showcased St. Petersburg’s cultural, educational, family, and business tourism offerings at a major roadshow in Muscat, Oman, aiming to attract more Middle Eastern travelers. The event brought together government officials, travel agents, hotels, and cultural institutions for presentations, workshops, and networking focused on collaboration and market expansion. By highlighting tailored experiences and rich heritage, the roadshow strengthened tourism ties and positioned St. Petersburg as a key destination for Middle Eastern visitors.