At SATTE 2025, Sri Lanka Tourism unveiled its ambitious strategy to boost arrivals, targeting 500,000 Indian visitors in 2025. With a strong presence of 70+ Sri Lankan tourism entities, the country showcased expanded trade engagement, digital marketing, luxury tourism, and MICE development. Visa-free access, enhanced airline connectivity, FAM tours, and branding campaigns are key drivers. Sri Lanka is also strengthening its global footprint through major travel trade events, aiming to position itself as a top destination for Indian and international travelers.