Sri Lanka will roll out a LKR 2 billion digital and PR campaign from April 2026 targeting 12 key markets including India, UK, Germany, and Australia. After welcoming 2.36 million visitors in 2025, the country aims to generate over US$ 4 billion in tourism revenue in 2026 by focusing on high-yield travellers and infrastructure upgrades.
Sri Lanka Launches LKR 2 Billion Campaign to Attract High-Spending Tourists
Published On :
February 21, 2026
February 21, 2026
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com