Spirit Airlines revolutionized ultra-low-cost aviation with bold, vibrant yellow branding. From its humble beginnings in 1980 to becoming a major player in budget travel, Spirit embraced disruption with a no-frills model and a fleet evolution, including the iconic Airbus A320. Its 2014 rebrand, featuring striking yellow livery, solidified its place as a leader in affordable, efficient air travel, shaping the future of the industry.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com